1. Create presence
The global web is used more than ever before. More and more people are looking for products and services online. It has become much easier to compare company and products and to make a purchase decision without leaving your desk. More and more people and companies expect a professional business to have a web page.
2. Create a good contact point
Your business cards and ads usually include a phone number or email address if potential customers want to contact you, but what if they are unsure about your work? If you are a photographer, they may want to see your photos or read more about your work and what you do. With a web address on your business cards and ads, people can easily refer to your work and see what you’re doing. A webpage is your message to the public. It is neatly set out so that customers can easily find their way to what they are looking for. Marketing on social media is not a bad thing, but as much as you can market, the public can comment. This can lead to clutter and too much information to include as well as too many negative messages about your business. On your website you determine the messages.
3. Advertising at very low prices
On a webpage, you can make your entire landing page a full-page ad that runs 24 hours a day as long as you want. You get the opportunity to tell the public who you are and what you do by using different pages, pictures, photos and articles. The more people you know, the easier they trust you, the easier they will use for your service.
4. Link to social media
Any article, ad or message you put on your site can share on other social networks like Facebook. It enables people to click on what you’ve shared to your site so you get more people to learn more about you and receive your messages.
5. Enhance your advertising campaign
Put your web address on ads and “posts” so people can get more information about your campaign. Once again, people trust something easier if they have more information. With your web address on your ads, more people will come to you with questions and to get more information.
6. Save time with frequently asked questions online.
It takes a lot of time to answer the same questions over and over. On your website you can create a frequently asked questions area where you put the most popular questions as well as their answers. Although customers will be more likely to ask questions if they have problems, potential customers do not want to ask questions, it’s easier to find someone else who has answers. Therefore, it is important to make it comfortable for customers and potential customers.
7. Learn your customers
The first step in any sales is to get the potential customer familiar with what you sell. In today’s time, more and more people are searching for information online. Without your own web site, people will have to make use of social media to come to you or never come to you. Social media has discussed its advantages and disadvantages as before. Include articles on your website about your business and your service or product. When they contact you then the half of the transaction has already been done. This way you save time by helping someone to help you, more than just giving information.
8. Get referrals
At a time like today, referrals are one of the best ways to get new clients. Through your website, customers or visitors can refer you. Links with other web pages also boost your “SEO” (search engine optimisation) that helps your website get higher rankings when people search for you or products or services like yours on the web.
9. Create a new customer base
Creating a website creates a whole new segment in the market. Not everyone is reading the newspaper, is on Facebook or has a phone book at hand. With a webpage you can reach people searching for a product or service online as you deliver.
10. Get emails
As part of your package, you will also receive email addresses for your business. It creates a much more professional image for example. email@example.com to email as firstname.lastname@example.org. You can also activate a feature on your website so website visitors can email you directly from there. E-mail is a fast and effective form of communication. With emails you save a lot of money and time and give you a detailed discussion of the conversation.
11. Establish a relationship with your customers
Generally, people like to do business with people who know them. On your website you give people the opportunity to get to know your business and even for you. On a webpage you can also create links to your social media pages such as Pinterest, Facebook, Twitter, etc.
12. Everything in one place
Social media is overwhelmed with ads and messages. Although it’s good to be involved, your message can easily be lost. On your website, you are as neat and unobtrusive. From then on you can tell the social media, but with an easy return link for customers. On your website, everything that a customer may want to know about you must be.